Brownstoner

March 28, 2017

By Susan De Vries

Scaffolding and netting that shrouded the crumbling Brooklyn Lyceum for years have come down, revealing a beautifully restored facade as a 12-story luxury rental building goes up next door at 225 4th Avenue.

Curbed

March 24, 2017

#2: Harlem 125

The 12-story rental on East 125th Street between Madison and Park avenues in East Harlem has launched the lottery for its 15 affordable studios, one-, and two-bedrooms. Units within the Greystone Development project will have interiors by Lauren Jayne Design. Pricing will go as follows: a studio apartment will rent from $659/month for individuals making $30,240-$38,100 annually; one-bedrooms are going for $654 for those making $32,400-$43,500; and two-bedrooms are renting for $797/month for people making $38,880-$54,360. The application period ends on March 29.

Commercial Observer

March 8, 2017

By Liam La Guerre

LAUREN JAYNE DESIGN

Pratt Institute alumnus Lauren Williams’ boutique interior design firm is three years young, but that just means it embodies the startup, entrepreneurial spirit behind some of the best design work in Brooklyn.

After a stint at Soho-based design firm Meyer Davis Studio—during which she worked on the upscale, beachfront 1 Hotel South Beach, among other projects—Williams founded Lauren Jayne Design and had success working on single-family residential projects.

But she has also recently ventured into multifamily projects, with Greystone Development tapping Lauren Jayne to handle the interiors at its new residential building at 531 Myrtle Avenue in Clinton Hill. Williams has apparently found a regular client, as she is also doing the interiors for Greystone’s Harlem residential development at 69 East 125th Street.

“As a Pratt alumni, this project hit home for me,” Williams said of 531 Myrtle Avenue, which is located only a block away from her alma mater. “We have completed interiors in Aspen, Miami and New York City, but this was the first opportunity in Brooklyn. I love Clinton Hill’s youthful vibe.”

Williams said the firm is now trying to break into the hospitality sector, with current projects including a lounge in Miami Beach and a renovation of The Skylark rooftop cocktail lounge in Times Square.

Curbed

March 7, 2017

By Amy Plitt, Zoe Rosenberg, Ameena Walker and Tanay Warerkar 

Harlem 125 and Myrtle & Steuben featured in Curbed’s roundup of new developments in NYC.

The Real Deal

March 1, 2017

By Matthew Egan

What are the biggest obstacles to creating multifamily projects in the suburbs? The factors can be more challenging when you build outside of New York City. This is all-encompassing, if you are developing multifamily or condo in a neighborhood where this is a unique type of dwelling, where, for instance, the norm may be stick-built homes, there is a certain adjustment period for the local agencies.

What are some of the design concerns of these kinds of developments? We aim to maximize the footprint for optimal light and air, ensuring the living space is commensurate to bedroom count, while also maintaining the appropriate proportions for the sleeping quarters. Those common spaces are especially important to a family, and we try to maximize space and design for all uses of the property.

What are some of the things you consider when determining the amenities that will be built as part of a new project? Has that changed over the years? There is a certain level of service and convenience that residents look for when they decide to live in a condominium or multifamily development in the suburbs. Additionally, we have found people appreciate and expect things like parking, a pool, gym and a lounge. These amenities lend themselves to creating a sense of community within the development as well. 

 

Real Estate Weekly

February 16, 2017

Greystone Development announced the appointment of Christopher Britt as head of its new construction company affiliate, Greystone Builders.

Britt will be responsible for the oversight of properties, including spearheading day-to-day operations, and optimizing conditions to maximize timely and cost-effective delivery of the properties.

Skyrise Cities

February 16, 2017

By Marcus Mitanis

A 20-storey Miami highrise approaching completion presents a diverse and multi-faceted aesthetic to the public.

Today’s Daily Photo by Forum contributor PhillipPessar shows the preserved heritage facade that anchors the residential tower to its address at 2500 Biscayne Boulevard, combined with its rows of red-painted balconies.

The Real Deal South Florida

January 23, 2017

By Katherine Kallergis

Greystone Development has topped off a 14-story, mixed-use apartment tower just east of Coral Gables. 

The Aura, a 96,550-square-foot, 100-unit building, includes 6,400 square feet of retail on the ground floor. Greystone hired CBRE’s the Diaz Team to lease the retail space, according to a press release.

The project, at 1501 Southwest 37th Avenue, is on the border of Coral Gables and the city of Miami. The building was designed by Borges + Associates Architects and will feature a swimming pool, spa and sun terrace, gym, lounge and garage. One- and two-bedroom apartments will each have balconies.

Multi-Housing News

January 24, 2017

By Dees Stribling

Leasing has kicked off at 531 Myrtle, an apartment property on Myrtle Ave. in the Clinton Hill neighborhood of Brooklyn. 531 Myrtle is the first of two rental buildings known as Myrtle & Steuben, which are nearing completion by Greystone Development on the intersection of the same name.

CityRealty

January 19, 2017

By Emily Nonko

Jeff Simpson, the CEO of Greystone Development, is due to celebrate his ten year anniversary with the company this February. In his decade with the real estate firm, founded in 1992, he has overseen Greystone’s reemergence into the New York market by tapping into emerging neighborhoods around the city. Before he joined Greystone, Simpson worked with the Equity Office Properties team, helping reposition a number of their New York City office buildings, and oversaw over $100 million of redevelopment projects for Jones Lang LaSalle.

Simpson has more or less done it all when it comes to real estate, holding roles in investment, construction, engineering and management across all sectors of the market. At Greystone, he oversees the firm’s development team, managing new acquisitions as well as design, construction, sale and leasing. CityRealty spoke with Simpson on how the company has distinguished itself as a New York developer since it ramped up its investments in 2012, taking on projects in City Island, Brooklyn and Harlem. He also filled us in on new projects the company will debut next year—and the one development that’s most meaningful to him.