All posts by Karen Marotta

Curbed

May 2, 2017

Less than two months after offering up its affordable rentals, leasing is now underway on the market-rate units at Harlem 125, a new two-building rental project located at 69 East 125th Street.

The project features a total of 60 market-rentals that come in studios through three-bedrooms, and many of them have outdoor space. Prices on the currently available apartments range from $1,994 for a studio to $3,345 for a two-bedroom, two-bathroom unit, according to Citi Habitats, which is exclusively handling leasing on the property.

YIMBY

April 17, 2017

By Evan Bindelglass

Nearly two years after the Preservation Commission approved the conversion of the Brooklyn Lyceum into a gym, the commission has approved the signage for the fitness facility.

The building is 227 Fourth Avenue, located at the northeast corner with President Street, in . The two-story structure was designed by Raymond F. Almirall and built between 1906 and 1910 as Public Bath No. 7. It was designated an individual landmark 1984.

Brownstoner

March 28, 2017

By Susan De Vries

Scaffolding and netting that shrouded the crumbling Brooklyn Lyceum for years have come down, revealing a beautifully restored facade as a 12-story luxury rental building goes up next door at 225 4th Avenue.

Curbed

March 24, 2017

#2: Harlem 125

The 12-story rental on East 125th Street between Madison and Park avenues in East Harlem has launched the lottery for its 15 affordable studios, one-, and two-bedrooms. Units within the Greystone Development project will have interiors by Lauren Jayne Design. Pricing will go as follows: a studio apartment will rent from $659/month for individuals making $30,240-$38,100 annually; one-bedrooms are going for $654 for those making $32,400-$43,500; and two-bedrooms are renting for $797/month for people making $38,880-$54,360. The application period ends on March 29.

Commercial Observer

March 8, 2017

By Liam La Guerre

LAUREN JAYNE DESIGN

Pratt Institute alumnus Lauren Williams’ boutique interior design firm is three years young, but that just means it embodies the startup, entrepreneurial spirit behind some of the best design work in Brooklyn.

After a stint at Soho-based design firm Meyer Davis Studio—during which she worked on the upscale, beachfront 1 Hotel South Beach, among other projects—Williams founded Lauren Jayne Design and had success working on single-family residential projects.

But she has also recently ventured into multifamily projects, with Greystone Development tapping Lauren Jayne to handle the interiors at its new residential building at 531 Myrtle Avenue in Clinton Hill. Williams has apparently found a regular client, as she is also doing the interiors for Greystone’s Harlem residential development at 69 East 125th Street.

“As a Pratt alumni, this project hit home for me,” Williams said of 531 Myrtle Avenue, which is located only a block away from her alma mater. “We have completed interiors in Aspen, Miami and New York City, but this was the first opportunity in Brooklyn. I love Clinton Hill’s youthful vibe.”

Williams said the firm is now trying to break into the hospitality sector, with current projects including a lounge in Miami Beach and a renovation of The Skylark rooftop cocktail lounge in Times Square.

Curbed

March 7, 2017

By Amy Plitt, Zoe Rosenberg, Ameena Walker and Tanay Warerkar 

Harlem 125 and Myrtle & Steuben featured in Curbed’s roundup of new developments in NYC.

The Real Deal

March 1, 2017

By Matthew Egan

What are the biggest obstacles to creating multifamily projects in the suburbs? The factors can be more challenging when you build outside of New York City. This is all-encompassing, if you are developing multifamily or condo in a neighborhood where this is a unique type of dwelling, where, for instance, the norm may be stick-built homes, there is a certain adjustment period for the local agencies.

What are some of the design concerns of these kinds of developments? We aim to maximize the footprint for optimal light and air, ensuring the living space is commensurate to bedroom count, while also maintaining the appropriate proportions for the sleeping quarters. Those common spaces are especially important to a family, and we try to maximize space and design for all uses of the property.

What are some of the things you consider when determining the amenities that will be built as part of a new project? Has that changed over the years? There is a certain level of service and convenience that residents look for when they decide to live in a condominium or multifamily development in the suburbs. Additionally, we have found people appreciate and expect things like parking, a pool, gym and a lounge. These amenities lend themselves to creating a sense of community within the development as well. 

 

Real Estate Weekly

February 16, 2017

Greystone Development announced the appointment of Christopher Britt as head of its new construction company affiliate, Greystone Builders.

Britt will be responsible for the oversight of properties, including spearheading day-to-day operations, and optimizing conditions to maximize timely and cost-effective delivery of the properties.